You promised to establish yourself as a thought leader on LinkedIn at the beginning of the year. We are almost halfway through the year. Are you posting more, engaging more, and becoming the go-to expert in your field?
No judgement. Just a gentle nudge.
Are you leading with authority on LinkedIn or just scrolling, liking a few posts, and ghosting your audience?
The Summer Scroll Trap Is Real For Thought Leaders Too
You intend to hop on LinkedIn and post something valuable, and the next thing you know, you are knee deep in a carousel about 7-figure morning routines and someone’s story with over 1,000 likes.
Back to posting:
You overthink your hook.
Thoughts begin swirling, wondering if anyone’s even reading.
You get overwhelmed, and next thing you know, you once again become a casual reader.
The Mid-Year Visibility Check You Didn’t Know You Needed
- When was the last time you created original content on LinkedIn?
Hint: Although important, sharing an article with “Great read!” doesn’t count as original content.
- Is your content helping people understand what you do and why it matters?
Your audience doesn’t just want tips; they want to trust you.
- Have you positioned yourself as a thought leader or a service provider waiting to be found?
One gets referrals. The other gets looked over.
A Thought Leader Does Things Differently
Thought leaders don’t just show up; they show up with intention.
They use LinkedIn to:
- Build credibility before the first client call.
- Attract referral partners without awkward DMs.
- Stay top-of-mind with strategic, helpful content.
- Answer their clients’ questions before they are asked.
And they are not doing it by chance.
They have a content plan that works with their schedule to keep their authority simmering even during vacation season.
Just Liking Posts Won’t Establish Your Thought Leadership
Engaging with others is excellent. However, if you’re never sharing your perspective, your readers don’t get to learn from you.
You will not gain visibility when you provide no value to your reader.
When you don’t have visibility, your reader can’t begin to trust you.
And no trust? That’s the end of the line for referrals and new business.
Thought Leaders Don’t Need To Become A Content Machine
You just need a better system!
That is where I come in. I help professional service providers and fractional C-Suite executives turn their expertise into clear, strategic content on LinkedIn, without the overwhelm.
I provide LinkedIn content packages that give you:
- A consistent voice across posts and articles
- Thought-leadership content that builds trust
- Posts you can batch and schedule in advance
- A strategy that makes LinkedIn work – even while you’re on the beach.
Are you just scrolling this year, or are you ready to show up as the thought leader your clients are searching for?
If you are done lurking and ready to lead, let’s create a plan that fits your voice, goals, and reach.
Schedule a free content strategy session today!
Your voice matters!