If you’re dreaming of a fully booked summer, speaking opportunities landing in your inbox, or dream clients sliding into your DMs, you need to start planting those seeds to gain visibility now.
There’s a reason farmers don’t wait until harvest season to get their crops in the ground. The same goes for your content.
May is the perfect month to start building content that will work for you all summer long.
Whether you’re a consultant, a service provider, or a fractional C-suite executive, your future clients are quietly watching—but only if you show up.
Why Waiting to “Feel Ready” Doesn’t Work
Many business owners hit pause on content when things get busy (or when business feels slow). But the truth is, visibility lag is a real thing.
That post you write today might get you a client next month or spark a collaboration later this year. Thought leadership is a long game, not a lucky break.
Ask yourself:
- When’s the last time you posted something that showcased your expertise?
- Do your dream clients know what you really do—and how well you do it?
- Are you showing up like the go-to expert you already are?
If the answer is a shaky “…maybe?”—that’s your sign.
What Seeds Should You Plant This Month?
Not all content is created equal. Here’s what’s worth focusing on in May to gain visibility:
1. Evergreen, authority-building content.
This content includes blogs, newsletters, or LinkedIn posts that answer common questions, showcase your perspective, and demonstrate your expertise. Think: “How I help clients simplify X,” “What to consider before hiring a [your title],” or “3 things I wish everyone knew about [your industry].”
2. Strategic visibility pieces.
Update your LinkedIn profile. Refresh your About page. Share a client success story or transformation post that feels relatable and authentic. These signal your value before anyone even hops on a call.
3. A summer content plan.
Map out what you’ll share during the slower summer months. Batch it now, relax later. This helps you stay consistent without scrambling to post from the beach.
The Harvest Is Coming…
Imagine where your business could be 30, 60, or 90 days from now if you consistently planted thought leadership seeds each week.
If that sounds exciting—but also overwhelming—you don’t have to do it alone.
Let me help you create a strategy to gain visibility for what your future clients are already searching for. Together, we’ll clarify your message, create content that boosts your authority, and ensure your business is top of mind when clients are ready to buy.
Schedule a free strategy call with me to see how you can gain visibility with your content.
Want a structured approach to writing content that boosts your authority and attracts high-quality clients? Download my free guide, Guide to Creating LinkedIn Content for Authority and Visibility, and start positioning yourself as a true LinkedIn thought leader today!