Your content strategy can’t be built on one viral post, one catchy offer, or one good month. Do you remember Leif Garrett? Maybe you don’t. He had great hair and je ne sais quoi that made teenagers swoon. He had it all for a moment. The spotlight fades quickly. The crowd moved on. And just …
Continue reading “Why A One-Hit Wonder Content Strategy Is A Risky Mistake”
Have you ever considered the valuable lessons we’ve learned about business from our teen heartthrobs? Ah, the ‘70s! Bell-bottoms, feathered hair, and a bedroom wallpapered in posters of David Cassidy and Donny Osmond. Those heartthrobs didn’t just dominate teen magazines; they dominated attention. And whether they knew it or not, they were teaching valuable lessons …
Continue reading “Valuable Lessons About Visibility From The Teen Idols We Loved”
If you don’t plan your social content before summer hits, that dreamy slow season becomes a silent one—no visibility, no new leads, no momentum. Say goodbye to: A slow summer morning. Iced Coffee in hand. Laptop closed! Take the time to prep your content now so you can take real breaks later (yes, even the …
Continue reading “Get Summer-Ready Social Content By Preparing Now For The Lazy Days Of Summer”
It’s important to realize that there is no ‘thought leader gene’ that provides more time, confidence, or knowledge. You know those people who show up on LinkedIn effortlessly? Sharing insights, attracting clients, and establishing themselves as go-to experts? It’s because they’ve figured out how to bloom where they’re planted—and they’ve got a system that works. …
Continue reading “Authority in Bloom: How to Show Up as a Thought Leader Without Burning Out”
If you’re dreaming of a fully booked summer, speaking opportunities landing in your inbox, or dream clients sliding into your DMs, you need to start planting those seeds to gain visibility now. There’s a reason farmers don’t wait until harvest season to get their crops in the ground. The same goes for your content. May …
Continue reading “Plant Seeds Now to Sell Later: The Thoughtful Way to Gain Visibility”
Introverted, shy, or highly sensitive entrepreneurs may perceive themselves not as exceptional business writers but rather see their temperament as a barrier to creating content. The pressure to constantly engage, promote yourself loudly, and interact frequently online can feel exhausting. But here’s the good news: your quiet, reflective nature is a decisive advantage in content …
Continue reading “Why Introverted Business Owners Make Exceptional Business Writers”
Most introverted entrepreneurs struggle with writing content and are adverse to self-promotion. “Putting yourself out there” online might feel uncomfortable, even intimidating. The fear of appearing boastful or pushy can stop you before you start. Here is a significant perspective shift: When you share your expertise, insights, or even your success stories, you are not …
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If you are an entrepreneur writing your business content, you have likely heard the advice, “Know your ideal client.” And while you might think you already know them reasonably well, you may need to dive deeper to understand their deepest motivation, struggles, and desires. When you understand your ideal client, you can write content that …
Continue reading “The Key To Powerful Business Content: Know Your Audience Better Than They Do”
How do you come up with content ideas for your business? Sitting in front of a blank screen without a clear plan can quickly lead to frustration and procrastination for anyone, including professional writers. Your everyday business activities can provide you with potential content ideas. Start With Your Audience’s Need Before brainstorming ideas, you must …
Continue reading “Content Ideas: What Do Readers Want That I Could Possibly Write About?”
If you are convinced you are not a writer, you are convinced you don’t know how to write. You don’t have to be a famous writer to write content that resonates with your audience. As a successful entrepreneur, you know your business better than most. A simple but powerful mindset shift that can help is, …
