If you don’t plan your social content before summer hits, that dreamy slow season becomes a silent one—no visibility, no new leads, no momentum.
Say goodbye to:
A slow summer morning.
Iced Coffee in hand.
Laptop closed!
Take the time to prep your content now so you can take real breaks later (yes, even the “don’t bug me, I’m at the lake” kind.)
Why Summer Feels Like a Black Hole for Social Content
Many business owners disappear in the summer, and so does their marketing.
They stop showing up because:
- They’re busy with family, vacations, or mid-year projects.
- They don’t know what to say.
- They meant to create social content… but never got around to it.
Here’s the problem: Your audience doesn’t disappear. They’re still online, still watching, and still wondering if you’re the right person to help them.
And if you’re MIA? They’ll connect with someone who isn’t.
Your Summer Social Content Prep Plan
Let’s keep it simple. Here are three steps to get visible and stay sane:
1. Batch now, breathe later.
Set aside one or two content sessions now to create 4–6 pieces of authority-building content. Think LinkedIn posts, blogs, or emails that answer FAQs, share insights, or tell mini client stories.
→ Don’t aim for perfection. Aim for connection.
2. Use your best stuff again.
Social content doesn’t expire. If you had a great post back in January, dust it off and give it a summer spin. Update a blog from last year. Re-share something with a new headline or call to action.
(Hot tip: Your future clients don’t remember your content as well as you do.)
3. Automate and schedule what you can.
Use a scheduler or outsource the posting. You don’t have to “show up” every day to be visible every day. Consistency is about staying top of mind, not glued to your screen.
Want to Truly Relax This Summer?
Here’s your permission slip to not hustle through June and July.
The key is prepping your visibility strategy now, so your content continues to work while you’re recharging.
And if you’d rather not do it alone (or do it at all)…
🎉 That’s where I come in.
Whether it’s batching your LinkedIn posts, ghostwriting expert blogs, or creating a whole summer social content strategy, I’ll help you stay visible without burning out. Schedule a free strategy call with me to see how you can gain visibility with your content.
Want a structured approach to writing content that boosts your authority and attracts high-quality clients? Download my free guide, Guide to Creating LinkedIn Content for Authority and Visibility, and start positioning yourself as a true LinkedIn thought leader today!