Service-based entrepreneurs often tell me they don’t have time for content writing. I get it; you have a lot on your plate, especially as a solopreneur.
Other excuses I hear:
- Client work comes first.
- Something unexpected came up.
- Content writing takes too much time.
You may not need an entire afternoon to make meaningful progress. One hour of focused writing time may be just what you need.
You Can Accomplish More Than You Think In One Hour
An uninterrupted hour is very different from the 10 minutes you grab between client calls. Give yourself 60 minutes with one clear goal, and you may be surprised by how much you finish.
In one focused hour, you could:
- Draft two or three LinkedIn posts.
- Create an email to your list.
- Get a messy first draft out of your head and onto the page.
Perfect isn’t the goal; progress is.
Sometimes The Best Content Writing Session is About Finishing
The most productive thing you can do during a focused writing session is finish something you already started.
Does your writing session look like this?
- You open your unfinished draft and read the first few paragraphs.
- You start changing a few sentences.
- You close the document and promise yourself you’ll come back to it tomorrow.
That unfinished piece of content is taking up more mental space than it deserves.
Make One Simple Change To Your Next Writing Session
To be more productive in your next designated writing session, choose your goal before the hour begins.
Set your goal:
- “I’m going to draft next week’s newsletter.”
- “I’m going to turn my last blog into three LinkedIn posts.”
- “I’m going to finish the article that’s been sitting in my drafts.”
Deciding before you begin your hour allows you to spend less time deciding what to work on and more time actually writing.
You Don’t Have To Write Alone
I created a membership group called The Writing Room; there is no complicated program or homework.
We gather once a week for one hour, where we:
- Have a short writing tip or content review.
- State what we are working on for accountability.
- Participate in two 25-minute writing sessions.
- Time for questions or feedback.
- Work with like-minded entrepreneurs.
Sometimes, knowing other people are writing beside you is the little bit of accountability you need to stay in the chair and keep going. It’s the accountability to go from I really need to write my content to done!
One Focused Hour Doesn’t Sound Like Much
Over a month, you complete four designated hours of content writing.
Four focused hours per month could mean:
- Four emails written to your client list.
- Eight LinkedIn posts written and scheduled.
- A finished blog post.
- A newsletter published.
Once your content is published, it starts doing its job: helping people understand what you do, how you think, and starting conversations.
If you are frustrated by good intentions that lead to unfinished content, join me in The Writing Room. It’s accountability that takes you from “I really need to write my content” to done!
Find out more at: https://www.yourcupofcopy.com/the-writing-room/