Service-based entrepreneurs often tell me they don’t have time for content writing. I get it; you have a lot on your plate, especially as a solopreneur. Other excuses I hear: You may not need an entire afternoon to make meaningful progress. One hour of focused writing time may be just what you need. You Can …
Continue reading “How Much Content Can You Finish In One Focused Hour?”
If you’re constantly looking for more content ideas, there’s a good chance ideas aren’t actually the problem. Ideas come to you during client calls, or you think of something while driving. A question comes up during a consultation, and you think, That would make a great post. You may have notes in your phone, half-written …
Continue reading “You Don’t Need More Content Ideas! You Need Help Getting It Written”
If you are writing content for your business, you don’t need a complex content plan. It’s not just you; we have all tried an elaborate version with a color-coded calendar and a post for every day. Most of us abandoned it by the second Tuesday. A good content plan is one you will still follow …
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Writing content for your business can feel overwhelming when you have so many things to do to run it. A quiet belief often frustrates smart business owners. The belief that if you aren’t posting every day, you are falling behind. It tends to show up when you see others in your newsfeed who have just …
Continue reading “Is Writing Content for Your Business Overwhelming? There Is a Better Way”
Do you have trouble focusing when you sit down to write content for your business? The demands of running your own business can be distracting. There are clients to serve, emails to respond to, and a to-do list that seems to go on forever. When you sit down to write, you ask yourself, “Is this …
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Being an expert and being seen as an authority on LinkedIn are two different things. What helps you to stand out is rarely the list of credentials you were taught to lead with. You have spent many years becoming genuinely good at what you do. Unfortunately, your LinkedIn profile probably reads like every other profile …
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You have a content strategy, you understand that visibility matters, and you commit to posting 2 times per week. However, you haven’t answered the foundational questions that would provide the clarity your readers need. Clarity is the foundation for your content. The foundation comes from your unique positioning, your specific methodology, and what you want …
Continue reading “Content Strategy for Service Providers: Why Clarity Comes Before Consistency”
For the past 20+ years, you have had the title, a platform, and a company behind your name. You skillfully solved problems, made decisions that impacted millions, and built a reputation within your industry. People knew your work because they knew your company. Everything changed when you stepped out of the corporate environment. You launched …
Continue reading “Is This One Content Mistake Costing You Your Ideal Clients?”
Are you writing your LinkedIn content like your audience is sitting down with a cup of coffee, clearing their schedule, and lovingly reading every post that crosses their feed? In reality, they are: The way you write your LinkedIn content matters A strong LinkedIn post should do more than collect likes. It should give your …
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Content writing can feel surprisingly hard to do consistently when you are doing it alone. You struggle to set aside and protect time for content writing, pushing it aside for client work, administrative tasks, family life, and other things that seem more urgent in the moment. When you finally sit down to write, your energy …
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