When you began writing content, you conducted research to understand your audience, articulate the problem you solve, and describe the transformation your clients experience. And yet, when it’s time to write content, especially on LinkedIn, your cursor still blinks back at you. If you have ever thought: You are not imagining things. This is a …
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Your LinkedIn profile probably isn’t bad; it’s just not telling the whole story yet. Most LinkedIn profiles are technically acceptable, listing experience, describing services, and using language that sounds professional enough. However, if your LinkedIn profile doesn’t quite feel like you, there’s usually a reason for that. And it’s not because you don’t know what …
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Even the most talented, skilled, brilliant business owners struggle to write content that showcases them as the Go-To Expert they genuinely are. When you sit down to write, you find yourself staring at the blank screen, thinking, “Why is this so hard? I know my stuff!” You are not struggling because you are inexperienced. You …
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If maintaining content consistency suddenly feels like you are Yukon Cornelius trying to help Hermes and Rudolph avoid the Abominable Snowman, welcome to December. This is the month where routines go out the window and chaos happily waltzes in like a character on the Island of Misfit Toys. December has a magical way of shaking …
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Your thought leadership era begins the moment you decide to own your voice. John Travolta had his moment in the ‘70s with Saturday Night Fever and Grease. Then the fame dimmed and roles dried up for him. He was yesterday’s new until Pulp Fiction. Suddenly, he was back, older, wiser, and more powerful than ever. …
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If you know how to create compelling content, the kind that educates, entertains, and builds trust, you can stay relevant long after the buzz dies down. Shaun Cassidy, Scot Baio, and Donny Osmond weren’t just teen idols with cute faces. They were performers who adapted. When the squeals died down and the posters came off …
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Like finding your perfect dream home, my journey from the real estate industry to the captivating world of copywriting required strategy, passion, and a touch of magic. For many years my career revolved around marketing homes, showing homes, and negotiating the sale of homes. As a full-time agent, mentor, and advocate for accessible housing, I …
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