Your Thought Leadership Era Starts Now (And Yes, You Still Got It)

Your thought leadership era begins the moment you decide to own your voice. John Travolta had his moment in the ‘70s with Saturday Night Fever and Grease. Then the fame dimmed and roles dried up for him. He was yesterday’s new until Pulp Fiction. Suddenly, he was back, older, wiser, and more powerful than ever. …

Compelling Content Can Help You Build A Business With Staying Power

If you know how to create compelling content, the kind that educates, entertains, and builds trust, you can stay relevant long after the buzz dies down. Shaun Cassidy, Scot Baio, and Donny Osmond weren’t just teen idols with cute faces. They were performers who adapted. When the squeals died down and the posters came off …

From Real Estate to Copywriting: Navigating a Seamless Transition

Like finding your perfect dream home, my journey from the real estate industry to the captivating world of copywriting required strategy, passion, and a touch of magic.  For many years my career revolved around marketing homes, showing homes, and negotiating the sale of homes. As a full-time agent, mentor, and advocate for accessible housing, I …