Finding the right story to tell can be challenging, but it’s essential for creating a solid connection with your audience. Well-told stories can help your audience understand your message and connect with you. You can wrap the benefits of your product or service in an easy-to-read yet informative story.

One of my clients loves using her personal stories to demonstrate her message on her LinkedIn posts. She shared stories from her family, who only believed she had a real business once published in Forbes, and how her pants fell down when she spoke on stage at a live event. An analytics review shows that these posts are read more than other types of posts.

Before you begin, do the homework necessary for all your business marketing to understand your audience. Here is a link to a previous blog post to help you put the preliminary pieces in place. 

How Do I Find the Right Story to Tell?

Look at Your Business Journey

Consider key moments in your business journey—big wins, challenges, and turning points. These moments often make for the most compelling stories. For example, you could share how you started your business, a significant challenge you overcame, or a major milestone you achieved. These stories can inspire and resonate with your audience.

Personal Experiences

Personal stories can also be powerful. Share moments that reflect your values or mission. For example, you might have a story about why you started your business, a personal challenge you overcame, or an experience that shaped your business philosophy. These personal stories make you more relatable and help your audience connect with you on a deeper level.

Techniques for Identifying Stories

Ask yourself these questions to identify potential stories:

  • What moments made you proud?
  • What challenges did you overcome?
  • What lessons did you learn?
  • What experiences shaped your business values?

These questions can help you uncover the right story that will resonate with your audience.

By identifying key moments and personal experiences, you can uncover stories that resonate with your audience. Use those funny or not-so-funny day-to-day stories in your life and how they relate to your business.

Our next blog post will discuss what elements make a business story effective.

At Your Cup Of Copy, we love to help you tell your story. You need content to market your business. We write blogs, email sequences, social media, case studies, lead magnets, LinkedIn profiles, and more. Schedule a coffee chat with Cindy to uncover your right story.

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