Can Humor Help or Hurt Your Business Writing?

Where does humor fit into your business writing? If you are like me, humor often strikes at inopportune times. Sitting in a serious business meeting when something tickles my funny bone can quickly become embarrassing.  I try to keep things light, enjoy the moment…and not embarrass myself in serious business meetings. As a copywriter, I …

From Real Estate to Copywriting: Navigating a Seamless Transition

Like finding your perfect dream home, my journey from the real estate industry to the captivating world of copywriting required strategy, passion, and a touch of magic.  For many years my career revolved around marketing homes, showing homes, and negotiating the sale of homes. As a full-time agent, mentor, and advocate for accessible housing, I …