Do you have trouble focusing when you sit down to write content for your business? The demands of running your own business can be distracting. There are clients to serve, emails to respond to, and a to-do list that seems to go on forever.
When you sit down to write, you ask yourself, “Is this really the best use of my time, right now?”
You can find the right words for everything you do in one day. However, finding the right words to write about your business seems impossible.
Frustration with writing content for an entrepreneur’s business is one of the most common things I see. The struggle is real, but that doesn’t mean you are a poor writer.
There is something else going on. Once you can name it, you can start to work with it instead of against it.
Why It’s Hard To Write Content For Your Business
If you freeze when you sit down to write content for your business, there can be a few very ordinary reasons behind it.
- You are so far inside your business that you don’t see it the same way your client does. The things that make what you do for your client valuable feel so ordinary to you, and you don’t see how valuable these things are to others.
- The thought of talking about your work can make you feel uncomfortable because you are wired to serve others. Many entrepreneurs would prefer not to talk about themselves publicly.
- Your perfectionism sets the bar so high that nothing feels ready to publish. This spirals you into overthinking, and you hear whispers that maybe one more course needs to be finished before you begin writing.
After you sit down with thoughts like these, the blank page wins again.
The Shift That Makes It Easier
A simple reframe will change everything for you. Focus on how writing content for your business will reach the people who need you the most. The moment you stop treating your content as bragging or self-promotion, your discomfort begins to loosen its grip on you.
Every week that you stay silent, the people that you are genuinely meant to help keep struggling without knowing you exist. That thought alone should reframe your writing task.
Your content becomes a form of service. It is a way of saying, “I see what you are going through and I can help you find a way through it.” That is a much easier way to sit down to write than to pitch how great you are.
Small Ways To Build Momentum
A bigger strategy isn’t necessary to fix your writing (or lack of writing) problem. Start with small steps that feel reasonable to build momentum.
- Write to one person instead of everyone.
- Begin with something you repeat often to clients.
- Allow that first draft to be messy and permit yourself to fix it later.
- Create a routine that is doable for your schedule.
- Write a little bit, often. Writing will become a habit instead of an event.
Taking small steps repeatedly is the way to practice writing for the people you are here to serve.
You Don’t Have To Write Alone
The hardest part about writing content for your business is showing up consistently and getting it done. That is exactly what The Writing Room helps you do.
Inside this membership community, we meet weekly to write together. Entrepreneurs just like you join a Zoom call where we have a short lesson or a content review of a member’s work, followed by two writing sprints with built-in accountability. And we also make time to answer questions. There is no pressure in The Writing Room. It is simply a designated time (1 hour) to write a little bit, often.
You spend your days helping others, and you deserve to do the same for yourself and your business. Having difficulty writing is not a reflection of your abilities. It is a familiar resistance that shows up for many thoughtful entrepreneurs and begins to dissipate once you begin.
If you are ready to build a writing habit that sticks, this is a warm place to start. Let’s write that messy first draft together! Learn more about The Writing Room here.