If you are writing content for your business, you don’t need a complex content plan. It’s not just you; we have all tried an elaborate version with a color-coded calendar and a post for every day. Most of us abandoned it by the second Tuesday. A good content plan is one you will still follow …
Continue reading “How To Create A Simple Content Plan To Save Your Sanity”
Writing content for your business can feel overwhelming when you have so many things to do to run it. A quiet belief often frustrates smart business owners. The belief that if you aren’t posting every day, you are falling behind. It tends to show up when you see others in your newsfeed who have just …
Continue reading “Is Writing Content for Your Business Overwhelming? There Is a Better Way”
When you began writing content, you conducted research to understand your audience, articulate the problem you solve, and describe the transformation your clients experience. And yet, when it’s time to write content, especially on LinkedIn, your cursor still blinks back at you. If you have ever thought: You are not imagining things. This is a …
Continue reading “Your Message Is Clear, So Why Do You Still Find Writing Content So Hard?”
Think about your middle school lunch table when you write copy. Remember middle school lunch tables? There was an unspoken science to choosing where to sit and who to sit with. You scanned the room for your people, the ones who’d save you a seat, share their snacks, or at least not roast you for …
Continue reading “Lunch Table Lessons: How To Write Copy That Makes People Want To Sit With You”
If you are an entrepreneur writing your business content, you have likely heard the advice, “Know your ideal client.” And while you might think you already know them reasonably well, you may need to dive deeper to understand their deepest motivation, struggles, and desires. When you understand your ideal client, you can write content that …
Continue reading “The Key To Powerful Business Content: Know Your Audience Better Than They Do”
If you are convinced you are not a writer, you are convinced you don’t know how to write. You don’t have to be a famous writer to write content that resonates with your audience. As a successful entrepreneur, you know your business better than most. A simple but powerful mindset shift that can help is, …
Content repurposing is like brewing a rich cup of coffee and transforming it into various delightful drinks to maximize its reach and impact across different formats or platforms. Are you overwhelmed by the constant demand for fresh content across multiple platforms? As an entrepreneur, you know the importance of maintaining a solid online presence, but …
Continue reading “Content Repurposing: Create Amazing Content From One Effective Piece”
Where does humor fit into your business writing? If you are like me, humor often strikes at inopportune times. Sitting in a serious business meeting when something tickles my funny bone can quickly become embarrassing. I try to keep things light, enjoy the moment…and not embarrass myself in serious business meetings. As a copywriter, I …
Continue reading “Can Humor Help or Hurt Your Business Writing?”
Blogging for your business is a simple form of writing. But many entrepreneurs become frustrated because they don’t have a plan to get their blog writing completed. Blogging for your business is important for several reasons. Your blog can: Attract visitors to your website Reach potential clients Increase webite traffic Improve interaction with clients Build …
