What Should Smart Professionals Focus On For LinkedIn In The 2nd Half of 2025?

While the rest of the internet posts “summer vibes only” and vacation countdowns, smart professionals adjust their LinkedIn strategy to finish 2025 strong.

LinkedIn isn’t just a social platform anymore. If you use it correctly, it serves as your digital positioning tool, credibility builder, and silent sales representative.

What should you focus on for the rest of 2025?

Intentional Content Will Outperform Quantity

Forget daily fluff posts and content for content’s sake.

What’s effective now and will continue to work is valuable intentional thought leadership.

That means:

  • Teaching something useful
  • Sharing bold opinions
  • Showing how you think, not just what you sell

Post 2 – 4 strong monthly posts that showcase your expertise, values, and client results. Quality over quantity is winning.

Your LinkedIn Profile Is Your Sales Page

Gone are the days of the resume-style profile.

In the second half of 2025, a smart professional’s profile must be written like a positioning document because that is exactly how your future clients and collaborators read it.

They are asking:

  • Can I trust this person?
  • Do they solve my problem?
  • Are they clear about what they offer?

If your profile is generic or unclear, you’re getting scrolled past.

Create a headline and About section focusing on who you help, the results you achieve for your clients, and what makes you different.

Engagement Builds Micro Authority

You don’t need to go viral to make an impact.

Strategic commenting is the new networking, especially on content that your ideal clients or referral partners post.

The algorithm boosts your visibility when you comment early and meaningfully.

Even 2-3 thoughtful comments per week can build brand recognition.

Set aside 20 minutes for your LinkedIn Coffee Break at least twice weekly to engage purposefully.

Visual Content (Carousels & Newsletters) Will Continue to Lead

LinkedIn wants people to remain on the platform. That’s why carousels (PDF slides) and native newsletters are getting great reach.

These formats help smart professionals:

  • Show authority
  • Teach something quickly
  • Encourage saves and shares (which boosts your post)

Repurpose your blog content into one carousel and one newsletter each month.

Being Found Is More Important Than Ever

Don’t forget that LinkedIn is a search engine.

If your ideal clients type in “fractional CFO” or “Accountant,” will they find you?

Or will they find someone who optimized their profile just a little better?

Use specific keywords in your Headline, About Section, and Experience entries without sounding robotic.

If you have a LinkedIn strategy, you don’t have to reinvent it; you just need to refine it.

I help professional service providers and fractional C-suite executives turn their profile and content into a visibility engine that builds credibility and attracts aligned clients, even if you are off living your life.

Whether batching your LinkedIn posts, ghostwriting expert blogs, or creating a whole summer social content strategy, I’ll help you stay visible. Schedule a free strategy call with me to see how you can gain visibility with your content.

Want a structured approach to writing content that boosts your authority and attracts high-quality clients? Download my free guide, Guide to Creating LinkedIn Content for Authority and Visibility, and start positioning yourself as a true LinkedIn thought leader today!

Do You Show Up As An Interesting Thought Leader Or A Casual Reader On LinkedIn?

You promised to establish yourself as a thought leader on LinkedIn at the beginning of the year. We are almost halfway through the year. Are you posting more, engaging more, and becoming the go-to expert in your field?

No judgement. Just a gentle nudge.

Are you leading with authority on LinkedIn or just scrolling, liking a few posts, and ghosting your audience?

The Summer Scroll Trap Is Real For Thought Leaders Too

You intend to hop on LinkedIn and post something valuable, and the next thing you know, you are knee deep in a carousel about 7-figure morning routines and someone’s story with over 1,000 likes.

Back to posting:

You overthink your hook.

Thoughts begin swirling, wondering if anyone’s even reading.

You get overwhelmed, and next thing you know, you once again become a casual reader.

The Mid-Year Visibility Check You Didn’t Know You Needed

  1. When was the last time you created original content on LinkedIn?

Hint: Although important, sharing an article with “Great read!” doesn’t count as original content.

  1. Is your content helping people understand what you do and why it matters?

Your audience doesn’t just want tips; they want to trust you.

  1. Have you positioned yourself as a thought leader or a service provider waiting to be found?

One gets referrals. The other gets looked over.

A Thought Leader Does Things Differently

Thought leaders don’t just show up; they show up with intention.

They use LinkedIn to:

  • Build credibility before the first client call.
  • Attract referral partners without awkward DMs.
  • Stay top-of-mind with strategic, helpful content.
  • Answer their clients’ questions before they are asked.

And they are not doing it by chance.

They have a content plan that works with their schedule to keep their authority simmering even during vacation season.

Just Liking Posts Won’t Establish Your Thought Leadership

Engaging with others is excellent. However, if you’re never sharing your perspective, your readers don’t get to learn from you.

You will not gain visibility when you provide no value to your reader.

When you don’t have visibility, your reader can’t begin to trust you.

And no trust? That’s the end of the line for referrals and new business.

Thought Leaders Don’t Need To Become A Content Machine

You just need a better system!

That is where I come in. I help professional service providers and fractional C-Suite executives turn their expertise into clear, strategic content on LinkedIn, without the overwhelm.

I provide LinkedIn content packages that give you:

  • A consistent voice across posts and articles
  • Thought-leadership content that builds trust
  • Posts you can batch and schedule in advance
  • A strategy that makes LinkedIn work – even while you’re on the beach.

Are you just scrolling this year, or are you ready to show up as the thought leader your clients are searching for?

If you are done lurking and ready to lead, let’s create a plan that fits your voice, goals, and reach.

Schedule a free content strategy session today!

Your voice matters! 

If Your LinkedIn Profile Were A Coffee Order…Would Anyone Drink it?

Is your LinkedIn profile working as hard as you are?

Or is it collecting digital dust like the treadmill you swore you’d use after New Year’s?

You are working your tail off. 

You’re serving clients, leading teams, building strategy, and probably juggling much more while sipping lukewarm coffee.

A Quiet LinkedIn Profile Is Costing You Visibility

No matter what services you offer, people will Google you. And what usually pops up first?

Your LinkedIn profile.

That means your profile is making introductions before you do. If it’s outdated, unclear, or resume-style instead of client-focused, you may lose traction with the people trying to check you out.

And no, adding an updated job title isn’t a complete strategy.

What Can A High-Performing LinkedIn Profile Do?

Position yourself as the solution to your client’s problem

Your headline and About section should clearly state who you help and how you help them. Not just job titles, but transformation.

Builds credibility in seconds

You must include a professional photo, a scroll-stopping banner, and a headline that clearly states who you help and how you assist them, without sounding like a corporate robot.

Captures personality while leading with value

Your profile should sound like you. Thoughtful, warm, experienced. But also strategic and ready to lead.

Answers the silent questions clients are asking

  • Can I trust this person?
  • Do they know their stuff?
  • Are they a fit for what I need?

Frequent LinkedIn Profile Mistakes I See

❌ Job history with no context
❌ About sections that start with “I am a highly motivated professional…”
❌ Experience that focuses on tasks, not transformation
❌ No banner, outdated photos, or no headline strategy
❌ Buzzwords with no why (“strategic visionary”… of what?)

If your LinkedIn profile reads like an old résumé, it’s time to refresh.

What Happens When Your Profile Is Working For You?

✨ You attract more aligned connections (and clients)
✨ People understand your services at a glance
✨ You get asked to guest on podcasts, speak at events, or partner on big projects
✨ Your credibility grows even when you’re not posting every day

Your profile becomes your warm introduction engine—a silent authority builder that works while brewing your morning coffee.

Need a Refresh? That’s My Cup of Copy.

If you are ready to refresh your LinkedIn profile, contact me for a free consultation to attract more aligned connections and clients.

Take your profile to the next level with our free guide, “Elevate Your LinkedIn Profile: An Assessment for Entrepreneurs, Coaches, and Creatives.” This comprehensive assessment helps you identify strengths and areas for improvement, providing actionable insights to improve your profile to attract attention and drive engagement.

Download the guide now and start optimizing your LinkedIn profile for success. Whether you’re a seasoned entrepreneur or just beginning your business, this guide has something for everyone.

Download Your Free Guide

Get Summer-Ready Social Content By Preparing Now For The Lazy Days Of Summer

If you don’t plan your social content before summer hits, that dreamy slow season becomes a silent one—no visibility, no new leads, no momentum.

Say goodbye to:

A slow summer morning.

Iced Coffee in hand.

Laptop closed!

Take the time to prep your content now so you can take real breaks later (yes, even the “don’t bug me, I’m at the lake” kind.)

Why Summer Feels Like a Black Hole for Social Content

Many business owners disappear in the summer, and so does their marketing.
They stop showing up because:

  • They’re busy with family, vacations, or mid-year projects.
  • They don’t know what to say.
  • They meant to create social content… but never got around to it.

Here’s the problem: Your audience doesn’t disappear. They’re still online, still watching, and still wondering if you’re the right person to help them.

And if you’re MIA? They’ll connect with someone who isn’t.

Your Summer Social Content Prep Plan

Let’s keep it simple. Here are three steps to get visible and stay sane:

1. Batch now, breathe later.

Set aside one or two content sessions now to create 4–6 pieces of authority-building content. Think LinkedIn posts, blogs, or emails that answer FAQs, share insights, or tell mini client stories.

→ Don’t aim for perfection. Aim for connection.

2. Use your best stuff again.

Social content doesn’t expire. If you had a great post back in January, dust it off and give it a summer spin. Update a blog from last year. Re-share something with a new headline or call to action.

(Hot tip: Your future clients don’t remember your content as well as you do.)

3. Automate and schedule what you can.

Use a scheduler or outsource the posting. You don’t have to “show up” every day to be visible every day. Consistency is about staying top of mind, not glued to your screen.

Want to Truly Relax This Summer?

Here’s your permission slip to not hustle through June and July.
The key is prepping your visibility strategy now, so your content continues to work while you’re recharging.

And if you’d rather not do it alone (or do it at all)…

🎉 That’s where I come in.

Whether it’s batching your LinkedIn posts, ghostwriting expert blogs, or creating a whole summer social content strategy, I’ll help you stay visible without burning out. Schedule a free strategy call with me to see how you can gain visibility with your content.

Want a structured approach to writing content that boosts your authority and attracts high-quality clients? Download my free guide, Guide to Creating LinkedIn Content for Authority and Visibility, and start positioning yourself as a true LinkedIn thought leader today!

Frost Warning: Your Content Isn’t Working (Here’s How to Fix It)

Just like that, late-spring frost can sneak in and wilt a perfectly budding garden, minor missteps in your content can quietly chill your visibility.

The content looked healthy… until it didn’t.
You posted. You shared. And you even poured your best ideas into that blog.

But lately? Crickets.
The comments have cooled, the leads have slowed, and your authority is feeling frostbitten.

It doesn’t mean you need to burn it all down—just that it’s time to check the forecast and make some strategic adjustments.

 3 Signs Your Content Has Caught a Chill

1. No engagement = no connection.
If your message isn’t sparking conversation, it might be too surface-level or too focused on you, rather than your audience. A cold front moves in fast when your readers don’t feel seen.

2. You’re visible, but unclear.
If your audience can’t quickly grasp what you do, who you serve, and why they should trust you, you’re dealing with a messaging freeze. People don’t buy what they don’t understand.

3. You’re over it.
If writing content feels like a slog every single time, something’s off. Either you’re trying to sound like someone else, or you’re forcing strategies that don’t fit your voice or your goals.

How to Thaw Out and Warm Up Your Content Strategy

Let’s turn up the temperature with a few simple shifts:

1. Replant your core message.

Get back to the basics:

  • Who do you help?
  • What do you help them achieve or overcome?
  • What are their pain points?
  • Why are you the best choice for them?

If your content isn’t rooted in clear, client-focused messaging, it won’t grow.

2. Speak to one person.

Trying to please everyone? That’s how you end up bland and forgettable. Speak directly to your ideal client using language they would use. Be helpful, specific, and human.

3. Sprinkle in warmth and storytelling.

You’re not just sharing information—you’re building trust. Share a client win. Use a metaphor (like, say… frost 😉). Make your content feel more like a conversation and less like a brochure.

Bonus Tip: Cover Your Content in Advance

One of the best ways to stay consistent and avoid visibility setbacks?
Batch and schedule your content before the busy season hits.

Think of it like putting a tarp over your most valuable plants—prevention is easier than repair.

Ready to Turn Cold Content Into Warm Leads?

If your content strategy has lost its spark—or never had one to begin with—I’m here to help you replant, reframe, and revitalize your visibility.

You don’t need to do it alone. You just need:

  • A clear message that reflects your expertise
  • Strategic content that connects and converts
  • A process to stay consistent without burning out

Let’s build a plan that brings in clients without you burning out or freezing up every time you sit down to write. Schedule a free strategy call with me to see how you can gain visibility with your content.

Want a structured approach to writing content that boosts your authority and attracts high-quality clients? Download my free guide, Guide to Creating LinkedIn Content for Authority and Visibility, and start positioning yourself as a true LinkedIn thought leader today!

Authority in Bloom: How to Show Up as a Thought Leader Without Burning Out

It’s important to realize that there is no ‘thought leader gene’ that provides more time, confidence, or knowledge. 

You know those people who show up on LinkedIn effortlessly? Sharing insights, attracting clients, and establishing themselves as go-to experts?

It’s because they’ve figured out how to bloom where they’re planted—and they’ve got a system that works.

However, you might be thinking, “Thought leadership sounds great, but who has time for that?!”

Friend, I see you. And I’m here to tell you this: you can grow your authority without sacrificing your sanity.

Thought Leader Authority: What is it and why does it matter?

However, being a thought leader doesn’t mean being loud, famous, or constantly online.

It means people trust your expertise, respect your opinion, and look to you when they need help in your zone of genius.

It starts with being visible, credible, and consistently valuable to your audience.

Here’s how to make that happen—without burning the candle at both ends.

3 Ways to Nurture Your Authority (Without Overwhelm)

1. Start with one platform.

You don’t have to be on every social network—pick one (LinkedIn is great for professional visibility), and commit to showing up there with intention. In fact, one solid post a week is more effective than 10 scattered posts across five platforms.

2. Repurpose what you already know.

You don’t need new ideas. Chiefly, you need frameworks, FAQs, and real-life examples turned into strategic content.

  • The process you walk every client through? Turn it into a post.
  • The story you shared with a client last week? That’s a LinkedIn article waiting to happen.

3. Batch or burnout.

You’re not a machine. Therefore, you should create your content in batches. Set aside a couple of hours, knock out 2–3 posts or emails, and schedule them. No scrambling. No stress. (Pro tip: I can help with this.)

What Happens When You Bloom Consistently

Here’s what happens when you start showing up regularly with valuable content that feels like you:

  • People remember you for what you do best.
  • You get inquiries from people who are already sold on your approach.
  • Collaborations, interviews, and referrals show up in your inbox—without you chasing them.

That’s authority. It is thought leadership. Which is the magic of blooming in your own way.

In fact, you don’t need to write a book or go viral to be seen as a thought leader in your field.

In other words, you need clear messaging, consistent content, and a voice that feels like you.

If you’re ready to become the go-to in your industry without becoming a content machine, I’d love to help. Schedule a free strategy call with me to see how you can gain visibility with your content.

Want a structured approach to writing content that boosts your authority and attracts high-quality clients? Download my free guide, Guide to Creating LinkedIn Content for Authority and Visibility, and start positioning yourself as a true LinkedIn thought leader today!

Plant Seeds Now to Sell Later: The Thoughtful Way to Gain Visibility

If you’re dreaming of a fully booked summer, speaking opportunities landing in your inbox, or dream clients sliding into your DMs, you need to start planting those seeds to gain visibility now.

There’s a reason farmers don’t wait until harvest season to get their crops in the ground. The same goes for your content.

May is the perfect month to start building content that will work for you all summer long.

Whether you’re a consultant, a service provider, or a fractional C-suite executive, your future clients are quietly watching—but only if you show up.

Why Waiting to “Feel Ready” Doesn’t Work

Many business owners hit pause on content when things get busy (or when business feels slow). But the truth is, visibility lag is a real thing.

That post you write today might get you a client next month or spark a collaboration later this year. Thought leadership is a long game, not a lucky break.

Ask yourself:

  • When’s the last time you posted something that showcased your expertise?
  • Do your dream clients know what you really do—and how well you do it?
  • Are you showing up like the go-to expert you already are?

If the answer is a shaky “…maybe?”—that’s your sign.

What Seeds Should You Plant This Month?

Not all content is created equal. Here’s what’s worth focusing on in May to gain visibility:

1. Evergreen, authority-building content.
 This content includes blogs, newsletters, or LinkedIn posts that answer common questions, showcase your perspective, and demonstrate your expertise. Think: “How I help clients simplify X,” “What to consider before hiring a [your title],” or “3 things I wish everyone knew about [your industry].”

2. Strategic visibility pieces.
 Update your LinkedIn profile. Refresh your About page. Share a client success story or transformation post that feels relatable and authentic. These signal your value before anyone even hops on a call.

3. A summer content plan.
 Map out what you’ll share during the slower summer months. Batch it now, relax later. This helps you stay consistent without scrambling to post from the beach.

The Harvest Is Coming…

Imagine where your business could be 30, 60, or 90 days from now if you consistently planted thought leadership seeds each week.

If that sounds exciting—but also overwhelming—you don’t have to do it alone.

Let me help you create a strategy to gain visibility for what your future clients are already searching for. Together, we’ll clarify your message, create content that boosts your authority, and ensure your business is top of mind when clients are ready to buy.

Schedule a free strategy call with me to see how you can gain visibility with your content.

Want a structured approach to writing content that boosts your authority and attracts high-quality clients? Download my free guide, Guide to Creating LinkedIn Content for Authority and Visibility, and start positioning yourself as a true LinkedIn thought leader today!

Why Introverted Business Owners Make Exceptional Business Writers

Introverted, shy, or highly sensitive entrepreneurs may perceive themselves not as exceptional business writers but rather see their temperament as a barrier to creating content. The pressure to constantly engage, promote yourself loudly, and interact frequently online can feel exhausting. But here’s the good news: your quiet, reflective nature is a decisive advantage in content creation.

Your Natural Strengths are Writing Assets

Introverts and highly sensitive individuals naturally excel at:

  • Deep Listening: You’re excellent at picking up subtle cues from conversations, client interactions, and social media. These insights enable you to craft content that resonates deeply with your ideal audience.
  • Empathy: Your heightened ability to understand and feel others’ emotions means you can create emotionally intelligent, meaningful, and authentically supportive content.
  • Reflective Thinking: Introverts tend to reflect deeply on experiences. This reflection translates into thoughtful, nuanced content that offers valuable perspectives and unique insights your audience won’t find anywhere else.

Leverage Journaling to Capture Powerful Ideas

Journaling is an incredibly effective tool, particularly suited to introverted, shy, and highly sensitive entrepreneur business writers. Use journaling to capture:

  • Observations from your interactions with clients
  • Reflections on industry trends
  • Emotional nuances of common client problems

Your journal entries can become a reservoir of authentic, relatable content ideas that truly resonate with your audience.

Comfortable Ways to Engage Your Audience

If extensive public interaction drains your energy, choose engagement methods that play to your strengths:

  • Thoughtful Responses: Instead of quick, superficial interactions, offer more profound, more meaningful comments and replies that reflect your genuine perspective.
  • Written Q&A: Host written “ask me anything” sessions or Q&A rounds where you can thoughtfully craft your responses at your own pace.
  • Content Series: Create series-based content that allows you to explore topics deeply and methodically, aligning perfectly with your introspective nature.

Managing Energy and Overcoming Overwhelm

Introverts, shy, and highly sensitive people often face challenges with overstimulation or burnout. Protect your energy with these practical strategies:

  • Schedule regular quiet times for planning, reflection, and content creation.
  • Batch-create your content when you feel most energized, allowing for downtime later.
  • Set clear boundaries around your online presence and interaction times.

Your Quiet Voice is Exactly What Your Audience Needs

Never underestimate the power of your gentle, insightful approach. Your audience doesn’t need loudness; they need authenticity, empathy, and depth—qualities you naturally embody.

Action Step for Business Writers: Choose one reflective journaling prompt today: “What insights have I recently gained from client interactions?” Transform your answer into your next piece of content. Your quiet superpower is ready to make a meaningful impact.

Want a structured approach to writing content that boosts your authority and attracts high-quality clients? Download my free guide, Guide to Creating LinkedIn Content for Authority and Visibility, and start positioning yourself as a true LinkedIn thought leader today!

How Introverted Entrepreneurs Can Create Content That Feels Authentic

Most introverted entrepreneurs struggle with writing content and are adverse to self-promotion. “Putting yourself out there” online might feel uncomfortable, even intimidating. The fear of appearing boastful or pushy can stop you before you start.

Here is a significant perspective shift: When you share your expertise, insights, or even your success stories, you are not bragging. You are HELPING.

Why Visibility Matters (Even for Introverted Entrepreneurs)

Visibility isn’t about being loud or boastful; it’s about letting people know how you can solve their problems. Remember, your potential clients need you. They can’t benefit from your valuable expertise if they don’t know you exist.

Every time you hesitate, ask yourself:

  • What happens if I stay quiet?
  • Who misses out on my help?
  • How will potential clients solve their problems if they don’t find me?

Your visibility directly impacts your ability to help others. Your content is a lifeline for clients who need precisely what you offer.

Reframe Your Mindset From Selling To Serving

One of the most powerful ways to overcome fear or discomfort around self-promotion is to think of it as serving. Instead of a “selling,” approach your content with the mindset of genuinely helping someone else solve a challenge or improve their life.

For instance, imagine someone desperately seeking solutions that you already have. Your insights, experiences, and expertise can offer them relief, clarity, and a pathway forward. When you create content from a place of generosity and genuine care, you’ll naturally come across as helpful, approachable, and trustworthy – not boastful.

How To Comfortably Share Your Success

Here is a simple way for introverted entrepreneurs to share your wins without feeling like you’re bragging:

  • Focus on the Transformation: Highlight your client’s journey and results rather than emphasizing your role. For example, share how your client moved from struggle to success with your support, keeping their achievements front and center.
  • Use Stories to Illustrate: Storytelling feels natural, approachable, and genuine. Share stories that showcase how your expertise solved a problem, allowing potential clients to see how you can help them too clearly.

Take Small, Consistent Steps

Visibility doesn’t require grand gestures. Start small:

  • Comment thoughtfully on others’ posts.
  • Share helpful tips related to your expertise.
  • Celebrate client milestones publicly.

Over time, these small actions build your confidence and comfort level.

Today, choose one small way to share your expertise publicly. It could be a helpful tip, insightful comment, or celebration of a client win. Remember, you’re not bragging; you are simply letting people know how you can help.

When you show up authentically, your ideal clients will thank you – and your business will flourish.

Want a structured approach to writing content that boosts your authority and attracts high-quality clients? Download my free guide, Guide to Creating LinkedIn Content for Authority and Visibility, and start positioning yourself as a “go-to” expert today!

The Key To Powerful Business Content: Know Your Audience Better Than They Do

If you are an entrepreneur writing your business content, you have likely heard the advice, “Know your ideal client.” And while you might think you already know them reasonably well, you may need to dive deeper to understand their deepest motivation, struggles, and desires. 

When you understand your ideal client, you can write content that resonates with them. 

If you are struggling to get beyond the surface-level insights, keep reading.

Why Knowing Your Ideal Client Matters

When your business content speaks directly to your audience’s specific pain points, goals, and experiences, it is like having a personal conversation rather than shouting into the void. A targeted approach will increase engagement, build trust, and generate leads.

Key Areas Necessary to Define Your Ideal Client

  • Demographics (age, industry, location, business stage).
  • Pain points & challenges (what frustrates them?).
  • Goals & aspirations (What does success look like for them?).
  • Buying behavior (how do they make decisions?).
  • Common objections & hesitations.
  • Personality and voice profile.

Then you can answer questions like:

  • What are their biggest frustrations?
  • What language do they use to describe their challenges?
  • What solutions are they desperately seeking?

Answering these questions sets the stage for powerful, compelling content that grabs your audience’s attention and keeps it.

Organize Your Ideal Client Research

Your business content creation will be easier if your research is organized and ready for you when you write.

I recommend creating a spreadsheet broken into tabs:

  • Ideal Client Information
  • Words
  • Content Ideas

The first tab, Ideal Client Information, is where I store the following:

  • Elevator Pitch
  • Ideal Client Avatar
  • Ideal Clients Pain Points
  • Ideal Clients Goals
  • Most Likely Personality type

Before I begin writing, I can scan this to ensure I address their pain points and goals. Understanding a likely personality type helps me use language they can relate to.

The second tab is Words. Here, I keep several lists of words I researched:

  • Keywords
  • Words Ideal Client Uses
  • Terms To Use In My Content

Having these words as a reminder is a great resource when I begin writing.

The final tab is Content Ideas. Here, I periodically brainstorm ideas I want to use for my business writing. As I use an idea, I just check it off the list.

Creating this document did take time. However, the time it saves me is immeasurable. 

How AI Can Help You

A great use of AI is to help you with this research. Once you have the answers to the key areas, you can use AI to deepen your insights.

Prompt AI for:

Demographics

Pain points & challenges

Goals & Aspirations

Buying behavior 

Common objections and hesitations

Personality and voice profile

Once you have all this information, ask it to help you create an ideal client avatar with a name and a glimpse into their life. I’ve talked to people who find a picture of what they think their ideal client looks like, and they prop it on their desk when they begin writing so they can talk directly to them.

Want a structured approach to writing content? Download my free guide, Guide to Creating LinkedIn Content for Authority and Visibility, and start positioning yourself as a true LinkedIn thought leader today!